Generation 17

Generation 17

At a Glance

At a Glance

During my internship at the United Nations Development Programme I was part of the Brand and Marketing team within BERA (Bureau of External Relations and Advocacy). Among other projects, I had the opportunity to work on the visual and website identity of Generation 17, a partnership project between UNDP and Samsung, that aims to amplify the voices of young changemakers, focusing on the stories that inspire and drive sustainable development. As part of a collaborative team, I contributed to the redesign of the digital platform, enhancing its functionality and visual appeal.

During my internship at the United Nations Development Programme I was part of the Brand and Marketing team within BERA (Bureau of External Relations and Advocacy). Among other projects, I had the opportunity to work on the visual and website identity of Generation 17, a partnership project between UNDP and Samsung, that aims to amplify the voices of young changemakers, focusing on the stories that inspire and drive sustainable development. As part of a collaborative team, I contributed to the redesign of the digital platform, enhancing its functionality and visual appeal.

My role

My role

Digital Designer - graphic, visual, user interface

Digital Designer - graphic, visual, user interface

Team

Team

Nicole Baster, Rubina Berti, Ananya Mishra

Nicole Baster, Rubina Berti, Ananya Mishra

Timeline

Timeline

Aug. 2024 - Sep. 2024

Aug. 2024 - Sep. 2024

Tools

Tools

Figma, MidJourney, Photoshop, Illustrator

Figma, MidJourney, Photoshop, Illustrator

Considering context

Considering context

Utilizing Figma and Midjourney primarily, the team and I collaborated closely with the youth development delegate and coordinators to develop a user-centric design. We designed the website mergning the already existent visual element of Generation 17 and the futuristic look and feel of UNDP, in line with the new benchmark #FutureSmartUNDP.

The integration of the SDG wheel not only enhances the aesthetic appeal of the website but also aligns with the overarching theme of sustainability and innovation. The use of bold colors and dynamic gradients creates an engaging visual experience, drawing users in and reinforcing the initiative's mission while ensuring that the design remains consistent and impactful across various digital platforms.

Information Architecture

Information Architecture

Before embarking on the visual design for Generation 17, a comprehensive Information Architecture review was essential to optimize the organization of the content. This involved analyzing user interaction data and categorizing existing materials to enhance discoverability. The structure was optimized to align with UNDP standards and this refinement ensured the website's layout was fully compliant with UNDP's guidelines for digital platforms.

The structure was optimized to align with UNDP standards, emphasizing clarity, accessibility, and a hierarchy that prioritizes key content areas. This refinement ensured the website's layout was fully compliant with UNDP's guidelines for digital platforms.

Starting Point

Starting Point

The design process commenced by leveraging established elements, including the existing logo, the Sustainable Development Goals (SDG) color scheme, and the central concept of the wheel. These foundational components were essential in guiding the redesign, ensuring alignment with the visual identity of the Sustainable Development Goals.

The design process commenced by leveraging established elements, including the existing logo, the Sustainable Development Goals (SDG) color scheme, and the central concept of the wheel. These foundational components were essential in guiding the redesign, ensuring alignment with the visual identity of the Sustainable Development Goals.

Redesigned screens

Redesigned screens

The redesign of the leader page features individual cards for each leader, enabling users to explore their stories in greater depth through interactive pop-up sections that unveil details about their missions and impacts.


This approach effectively addresses a significant issue with the previous homepage, where information was presented all at once. Many users tended to stop scrolling after viewing only a few leaders, leading to important narratives being overlooked.

The redesigned page features individual cards for each leader, enabling users to explore their stories in greater depth through interactive pop-up sections that unveil details about their missions and impacts. This approach effectively addresses a significant issue with the previous homepage, where information was presented all at once. Many users tended to stop scrolling after viewing only a few leaders, leading to important narratives being overlooked. By implementing this card-based design, we not only enhance user engagement but also ensure that each leader's story receives the attention it deserves, encouraging users to interact with the content more fully and fostering a deeper understanding of the initiative's impact.