K-Events
K-Events
At a Glance
At a Glance
K-Events is an AI-powered app designed for people who manage and promote cultural events (municipal employee, association or entity related to the municipality). Based on some files uploaded by the user, the platform browse though similar events organized in the area and proposes venue, dates, and stakeholders personally selected for the inputted-event. As a result, K-events facilitate event creation, ticket sales, and communication with various stakeholders, improving participation.
K-Events is an AI-powered app designed for people who manage and promote cultural events (municipal employee, association or entity related to the municipality). Based on some files uploaded by the user, the platform browse though similar events organized in the area and proposes venue, dates, and stakeholders personally selected for the inputted-event. As a result, K-events facilitate event creation, ticket sales, and communication with various stakeholders, improving participation.
My role
My role
UX Designer - user research, qualitative interview, architecture of information, wireframing
UX Designer - user research, qualitative interview, architecture of information, wireframing
Team
Team
Rubina Berti, Fabio Bianchi, Andrea Garrone, Arianna Valentini
Rubina Berti, Fabio Bianchi, Andrea Garrone, Arianna Valentini
Timeline
Timeline
Oct. 2024
Oct. 2024
Tools
Tools
Miro, Figma
Miro, Figma
Understanding the User
Understanding the User
The research aimed at answering some specific question and needs of cultural event planners, that will be later helpful for the redesign of the interface. To set out clear goals, the following questions were set in my mind:
How to facilitate communication with organizers, sponsors, and media?
How to gather feedback and measure the effectiveness of promotions?
The research aimed at answering some specific question and needs of cultural event planners, that will be later helpful for the redesign of the interface. To set out clear goals, the following questions were set in my mind:
How to facilitate communication with organizers, sponsors, and media?
How to gather feedback and measure the effectiveness of promotions?
We conducted a qualitative analysis by interviewing four individuals who work as event promoters and planners within Italian municipalities. These professionals operate in diverse settings, ranging from small town halls in cities with 6,000 inhabitants to larger municipalities that regularly host multi-day festivals. From their insights we were able to identify costumer journey maps, user personas, needs and pain points.
We conducted a qualitative analysis by interviewing four individuals who work as event promoters and planners within Italian municipalities. These professionals operate in diverse settings, ranging from small town halls in cities with 6,000 inhabitants to larger municipalities that regularly host multi-day festivals. From their insights we were able to identify costumer journey maps, user personas, needs and pain points.
The research aimed at answering some specific question and needs of cultural event planners, that will be later helpful for the redesign of the interface. To set out clear goals, the following questions were set in my mind:
How to facilitate communication with organizers, sponsors, and media?
How to gather feedback and measure the effectiveness of promotions?
We conducted a qualitative analysis by interviewing four individuals who work as event promoters and planners within Italian municipalities. These professionals operate in diverse settings, ranging from small town halls in cities with 6,000 inhabitants to larger municipalities that regularly host multi-day festivals. From their insights we were able to identify costumer journey maps, user personas, needs and pain points.
For the rest of the design process, based on the insights, our focus shifted towards one of the three identified personas, known as 'the planner' - the person responsible for finding sponsors, stakeholders, and all parties involved in the event. This individual must plan the event, stay on top of every detail to ensure everything goes smoothly, and manage finances effectively.
For the rest of the design process, based on the insights, our focus shifted towards one of the three identified personas, known as 'the planner' - the person responsible for finding sponsors, stakeholders, and all parties involved in the event. This individual must plan the event, stay on top of every detail to ensure everything goes smoothly, and manage finances effectively.
User Pain Points
Coordination with Multiple Stakeholders: Events require the involvement of different and multiple stakeholders, this can take time due to lenghty administrative procedures.
Coordination with Multiple Stakeholders: Events require the involvement of different and multiple stakeholders, this can take time due to lenghty administrative procedures.
Compliance with Regulations: Ensuring events meet all safety, environmental, and legal regulations can be complex and time-consuming.
Compliance with Regulations: Ensuring events meet all safety, environmental, and legal regulations can be complex and time-consuming.
Logistic and Infrastructures: Managing the availability and condition of public spaces, transport, and facilities is crucial.
Logistic and Infrastructures: Managing the availability and condition of public spaces, transport, and facilities is crucial.
Limited Budget: Promoting the event effectively with minimal resources can be difficult. Finding sponsors to help promote the event while balancing their interests with community values is essential.
Limited Budget: Promoting the event effectively with minimal resources can be difficult. Finding sponsors to help promote the event while balancing their interests with community values is essential.
Architecture of Information
Events involve numerous tasks spanning various domains (e.g., sponsorship, logistics, catering, marketing). To streamline planning, the architecture categorizes four main domains: events, stakeholders, the creation of a new event, and your profile.
Events involve numerous tasks spanning various domains (e.g., sponsorship, logistics, catering, marketing). To streamline planning, the architecture categorizes four main domains: events, stakeholders, the creation of a new event, and your profile.
Wireframes
Onboarding
The platform presents a comprehensive onboarding process that guides users in the creation of their first event. The onboarding is AI-powered and propose to user, based on the files that the user uploads on to the platform.
The platform presents a comprehensive onboarding process that guides users in the creation of their first event. The onboarding is AI-powered and propose to user, based on the files that the user uploads on to the platform.
UI
The project has been handed off to the dedicated team responsible for applying the UI. I will provide updates as soon as it is completed.
The project has been handed off to the dedicated team responsible for applying the UI. I will provide updates as soon as it is completed.