Bicincittà
Bicincittà
At a Glance
At a Glance
Redesign of Bicincittà the website, focusing on enhancing user experience and accessibility. The goal was to create a modern, intuitive interface that encourages the use of bike-sharing systems in urban areas. My redesign included optimizing navigation, integrating real-time bike availability, and improving the overall visual layout to align with the brand’s sustainability mission.
Redesign of Bicincittà the website, focusing on enhancing user experience and accessibility. The goal was to create a modern, intuitive interface that encourages the use of bike-sharing systems in urban areas. My redesign included optimizing navigation, integrating real-time bike availability, and improving the overall visual layout to align with the brand’s sustainability mission.
My role
My role
UX/UI Designer - user research, competitive audit, visual design, interaction design
UX/UI Designer - user research, competitive audit, visual design, interaction design
Team
Team
Rubina Berti
Rubina Berti
Timeline
Timeline
Jan. 2024 - Feb. 2024
Jan. 2024 - Feb. 2024
Tools
Tools
Figma, Framer, Illustrator
Figma, Framer, Illustrator
Current screens
Current screens
The current user experience of the app requires significant cognitive effort for users to locate the services they seek. This is due to a disorienting menu, a fragmented navigation flow across pages, and an inadequate hierarchical categorization of content. Furthermore, the absence of a visually appealing layout and effective visual guidance exacerbates these challenges, hindering overall usability and user satisfaction.
The current user experience of the app requires significant cognitive effort for users to locate the services they seek. This is due to a disorienting menu, a fragmented navigation flow across pages, and an inadequate hierarchical categorization of content. Furthermore, the absence of a visually appealing layout and effective visual guidance exacerbates these challenges, hindering overall usability and user satisfaction.
UI Library
UI Library
Redesigned Screens
Redesigned Screens
The process included restructuring the website’s information architecture, revamping the user interface for simplicity and clarity, and addressing issues like content hierarchy and responsiveness. Key elements, including station maps, membership options, and customer support features, were identified for enhancement, ensuring that users can easily access essential information and services. This approach aimed to create a more intuitive and engaging experience for all users.
The process included restructuring the website’s information architecture, revamping the user interface for simplicity and clarity, and addressing issues like content hierarchy and responsiveness. Key elements, including station maps, membership options, and customer support features, were identified for enhancement, ensuring that users can easily access essential information and services. This approach aimed to create a more intuitive and engaging experience for all users.
